About Me

Hi, I'm Max. I'm glad you're here.

I enjoy building, solving problems, and testing new ideas. That's what led me to startups, and why growth marketing became the best expression of how I like to work.

Over the course of my career, I've worked with a range of companies, including Aeris Health, a venture-backed startup that was acquired by iRobot in 2021. That experience shaped how I think about building companies and showed me what it actually takes to turn effort into real outcomes.

It also defined how I approach my work. I believe the best marketing comes from staying close to the details, understanding what's actually driving results, and building systems that connect effort to impact. I take the same approach to leadership and teamwork: being hands-on, moving quickly, and focusing on what truly matters.

Outside of work, I'm a bit of a rolling stone. I've lived all over the country and internationally before making Southern California home, and that's given me a genuine curiosity about people and places. At my core, I'm a lifelong learner, and I think that's a big part of why marketing has kept me genuinely engaged for over a decade, because it's continuously changing. There's always something new to test, a channel evolving, or a tool that changes what's possible.

When I'm not working, I'm at the gym, trying a restaurant I've never been to, planning my next trip, or going down a rabbit hole around new technology, psychology, or health. I watch a lot of movies, and I enjoy meeting and learning from people who are passionate about what they do.